Category Archives: SEO and Digital Marketing

SEO Techniques That Must Be Taken Care Of While Designing A Website

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SEO is very essential for a website business if your website has a lot of 404 errors and your online business leads do not lead you in the customers you might need to take care of your SEO. Search Engine Optimization is very essential to enhance your business and is a very strong digital tool for promoting your services and products online. There are several factors which are needed to be taken care of for improving the Search Engine Optimization, you are the factors that you need to keep in your mind for increasing the reach.

These are the web design technique for SEO and marketing

Slow loading time: Loading time is Very important, if your site isn’t fast enough, you will lose out customers. Your loading time should be within 30 seconds whether your audience is on a smartphone or desktop, bounce rate goes higher if it is more than 30 seconds. Page loading time can be checked with page speed insights and can be fixed with several plugins, but proper optimization can be only done through SEO Canada. Most of the websites suffer in slow loading times.

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The site is mobile friendly: Google always favors the site which provides faster delivery for mobile users. Google has an algorithm in which mobile-friendly websites are shown faster before the sides which take a long time to load. Also for SEO, you have to check that the website bits on the mobile screen, if it gets broken while trying to fit into Google, will notice and rate you a poor User experience. In such cases, you might need to redesign your site from SEO point of view.

Organic traffic: In the long run, organic traffic is very important as it is the opportunity for conversion when visitors visit your site, you have the potential to change them into to potential customers by enhancing the User experience and showcasing your capabilities and services for Organic traffic you need to have a very good SEO in Canada. Once a person visits your site, make sure to make them sign up for a newsletter, learn about your company or change the clicks into purchases. For converting visitors into potential buyers you need to have a very good organic search traffic, proper SEO in Canada, consultation is essential for that purpose.

Your website is old: If your website is old and is working on an old algorithm, it might be working on outdated SEO techniques, this has a very negative impact on your conversion rate, lack of fresh content on your website also hurts the Search Engine Optimization. Reduction in usability and accessibility means a  terrible user interface. You need to take care of your SEO if you want a good business in the long run.

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Terrible User interface : A good User interface is critical for a new visitor visiting your website. If your website gives a headache to your potential buyers, the dropout rate will be high. Navigation blunders should be avoided and broken links should not be left out. The structure and the content are very important for SEO purpose, your site may need a redesign if there are structure and content.

If taken care of these things, the website will yield you very good profits.